"Our passion is people. We call it User-Inspired Design."

Our designs start from people. In all of their wonderful, silly, illogical, hardworking humanity. Because no matter how beautiful or logical a design is, if people can't use it quickly and intuitively when they need it, the design has failed.

This is a particular challenge when we start talking about mobile Internet. In the age of wired Internet, we could take the method and context of use for granted.

Multi-channel approaches, radical relevance, and intelligent products and services require thorough multi-context, multi-device testing.

We need to redesign design to take mobility seriously. It's the only way to deliver the rich, seamless experience of tomorrow's mobile world.

User-Inspired Design is an approach that incorporates proven processes and methods that provide highly specific design solutions based on target user values and needs. Evidences can be found from our case studies page.